Learn SEO Directly from Google: Video Matt Cutts

by GMedia on August 1, 2011

Learn SEO directly from Google presented Matt Cutts who joined Google as a software engineer in January 2000 and is currently the head of Google’s Webspam team. Below is a summary of what is presented in the video.

Tech Talks – Matt Cutts, Greg Grothaus, Evan Roseman
Video includes website’s being reviewed by the experts in the Google Search Quality team. See as they give concrete search engine optimization (SEO) feedback on submitted sites. Answers real-life questions that affect developers when it comes to optimizing their websites for search.

Here is a summarized version of talking points of the video:

1. Make sure your homepage has text, many use images in place of text, but for optimal content for your users and search engine rankings make as much of your page text as possible.

2. Think about what users will type when trying to find your websites.

3. Use tools to find the related keywords.

4. User generated comments, add forms are good was to add original content to your website.

5. Use facebook and twitter to link back to your website.

6. Build up a really good site, Its better to have one good site instead of many small ones.

7. Think about your linking strategies, who you exchange and receive links with.

8. WordPress, keep updated and is recommended for SEO.

9. Use keywords in the page content header, title and URL.

10. Branding your website, make it different, domain doesn’t have to be keyword filled to rank.

11. Make a site that people want to link to naturally

12. Make sure you website is updated for security reasons

13. Use Google webmaster tools to check your site for malware, use Google Fetch to view how the google bot see your website and checks your website for hacks.

14. Use Google skipfish a web application security scanner checks for web server hacks.

15. Build up original content, to attract use text instead of images for your text.

16. Limit your anchor text going off your website.

17. Use Google places to attract visitors from local search

18. For page names and url names Use dashes instead of underscores. google ranks

underscores “_” as 1 word and ranks dashes “-” as 2 seperate words.

19. Meta discription, write meta content that will help attract users to click through from search engine results.

20. Write content for users and not for search engines.

21. Use keyword filled page urls if possible.

22. Use full business location info on all pages to maximize search, include: business name, city, state, zip, phone.

23. Look into rel=”canonical” for your website, helps your ranking.

24. Don’t buy links for your website.

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